Monday, January 4, 2010

Stand In The Midst of Your Trials

I recently had the pleasure of reading an article, "Going the Distance" in Whole Living Body + Soul (A Martha Stewart Publication) by Ann Mehl.

After enduring a break up with her first real boyfriend she decided to take up running. Her first experience at running she could barely breathe. She stayed the course and eventually reached her first goal – The Boston Marathon.

Her story truly touched the depths of my soul. As a business owner, I’ve had to take a step by step approach in starting my business. Setting goals and reaching them little by little.

I cannot say the road has been easy, but if you believe what you’re doing is going to help others – you’ll keep going regardless of what circumstances you may face.

There will be mountains you may face…those mountains may come in the form of sickness, the economy and naysayers. Stay your course; focus on your goals…stay in the race.

Here’s the good news, no one in this world is exempt from troubles; everyone has obstacles they must face, but they persevere through them. It is a real revelation when you grow to realize there is no way around a problem. There is no going over, no going under or around, but you must go through to reach your destiny. Then life’s challenges become less challenging.

It saddens me to hear when individuals live in their past. Regretting the opportunities they had to start a business, or write a book. Please don’t spend the rest of your time on earth regretting that you didn’t start that business, or you didn’t receive that degree. You’re here on this earth for a reason…your life has purpose. Now is the time for you to dig your heels in; fight the good fight of faith, tackle your obstacles one at a time and in the midst of your trials and tribulations – STAND.

Monday, November 23, 2009

Why It’s Important to Change Your Shampoo and Conditioner

Have you ever used shampoo and conditioner for an extended period of time and noticed you’re not obtaining the same results you received when you used it the first time?

If you’ve experienced this – it’s time to make a change. Just as our bodies become immune to using medications, our hair becomes accustomed to the hair care products we use. We recommend you make a change every six weeks. However, we don’t recommend you buy an array of products; you can switch off by using two sets of products.

By visiting your local beauty supply store and perusing their aisles for products, you may find a product that strikes your interest; ask the clerk if they have samples of that product for you to try. In today’s economy - it’s beneficial to try before you buy!

Monday, October 26, 2009

So what are Parabens?

Parabens are used to extend shelf life in products such as shampoos, personal body care products from shaving cream to lotion. What I often call our personal jams, jellies, lotion and potions that we use on our skin to keep us looking good and clean. They are found in toothpaste and as a food additive in products such as pharmaceuticals and are even found in health food store products. Parabens widely used, are not hard to find in products that you use daily throughout your home. Concerns surrounding parabens are that the daily chemical use on a minute by minute case is giving us too much exposure. Parabens broken down to their chemical structure (as our body breaks them down) mimics the structure of estrogen in our body. So much so that our bodies mistake these chemicals for estrogen and receptors on our cell membranes are locking onto these artificial chemicals. That causes hormonal disruption. Natural hormones produced by our body move in and out of the cell receptors as needed. These chemicals from personal health care products appear to accumulate in tissue at unnatural and unsafe levels.

Eighteen years ago when I began making efforts to share with clients the health risks of chemicals called parabens found in personal care products. I first became aware of them when breast cancer researchers were identifying them with breast cancer. There was a PBS documentary called, “Exposures” hosted by Olivia Newton John that reported to the public the concern. Unfortunately, over the last two decades more clients came to me looking for paraben-free products because they were dealing with hormonal cancers. Many felt frustrated that information of the health risks of parabens had not reached them earlier. Universally, they felt they could have easily choosen differently if they had known the risk of parabens and the benefits of a paraben-free product.

When it comes to these chemicals, experts are divided on the discussion and the public is concerned that their best interests are not being held in mind. The public is definitely taking the side of caution, voting on the issue with their dollars; consumers are reassessing any product with parabens and looking for alternatives. Bottom line is this; it’s a concern that is not going away and it affects not just your clients but you too as salon owners. Your exposure is even higher than the public since you have your hands in these products daily.

Salon owners think of it this way, our skin is what separates us from each other... it makes me, me and you, you. However you must look at your skin the way your body uses it. Your skin cells are epithelial cells which are the type of cells not just on our outside skin but the same cells that run the pathways of our internal mucosal barrier from our mouth, digestive tract, to our bowels. This is why the skin is the largest organ in the body. Our skin is not what separates us from the world it is what connects us to the world and lets the rest of our body know what is safe or threatening to us. This primordial chemical fact of how our body communicates to its environment cannot be avoided. It is this communication that globally tells all our other body cells what is going on… whether we’re exposed to a toxin found in nature or a rain drop that nourishes.

What’s being added to the mix of this time tested communication is the fact that when you add up all the synthetic chemicals that are considered “within normal limits” allowed in our air, water and food source it equates to over sixteen pounds ANNUALLY. Since our creation, the human body has never before encountered these levels of synthetic chemicals. We’ve been exposed and over-exposed for just the last 50 years. Think of the fact that we’ve had dairy in the diet for a couple of thousand years and the human body has yet to mutate to fully handle dairy, so there is a legitimate concern of the over burden of these multiple chemicals. So with all this in mind, you can bet your bottom dollar that clients are looking for sources of healthier choices of products across the line from their foods to their shampoos.

Your clients are people who have the discretionary dollars to invest in their appearance and you can bet they are also investing in their health. Pure’ity Hypo-allergenic Hair Care Products are the right choice to support your client’s efforts to create the health they want to enjoy, not regret.


By Nancy J. Yilk, HHP
Owner
Optimum Health
3220 Riverside Blvd
Sacramento, CA 95818
916-443-6795
www.wellnessknowhow.com

Tuesday, October 20, 2009

Why I care that you and your clients become part of the “raving fans” crowd.

Nothing makes me happier than contributing to another person’s life, so as a natural healthcare provider I’ve been waiting 2 years to share the health promoting benefits of Pure’ity Hypo-allergenic Hair Care Products with my clients. I felt it would be a win, win situation. Little did I know that I would get the triple win, win and win in my own life. As my clients began to use the shampoo, I was impressed by how great their hair looked. Remembering to take a bottle home myself, I was blown away by how amazing my hair felt and looked with my first shampoo and I joined the crowd as a raving fan!

I get a kick out of giving my clients more than they expect from a retailer. Due to our clients response to the product, which we’re needing to order weekly to keep up with the demand, we’re so bold that we just tell the clients that they might as well save themselves a trip back into the store giving them a sample at the same time suggesting they buy the bottles and if they don’t like the results with the samples they can bring back the unused bottles. We’ve yet to experience a customer bring back the bottles. Instead they are calling us and thanking us for such a great product and on their next trip buying two to three bottles of each for friends and co-workers.

Even on my last trip to Los Angeles, while having dinner with my sister, ten minutes into dinner she asked me, “How in your mid 50’s do you have such great looking hair?” The next morning as I was leaving to return to Sacramento, I left her my shampoo and conditioner. If anyone knows of a salon owner in the Pasadena area, my sister will need to make her next purchase locally. That’s how fast this product is moving - becoming what I think should be on Oprah’s Favorites list.

So how can you experience the win, win, and win with your clients? My first thought in delivering a great win is making available to your clients a product that profoundly protects their health by being free of the hormonal disruption of parabens; you’ll know that you’ve done them and their body a favor. The second win is that they will be back to purchase a product that isn’t found easily in the mass market which gives you a second chance to help them with other services you offer. Let’s not forget the fact that they will send their friends in for the product adding to your client base. The third win is that the product delivers what they want, great looking hair that’s economical. This triple win is the ultimate goal to any business owner. It’s what drives the referral basis to you and keeps them as your raving fans in your community. Bottom line…never underestimate the power of great looking hair, but you already know that…don’t you?


By Nancy J. Yilk, HHP
Owner
Optimum Health
3220 Riverside Blvd
Sacramento, CA 95818
916-443-6795
www.wellnessknowhow.com

What is Fibromyalgia?

Fibromyalgia is a common painful condition of the soft tissues, mainly your muscles. This condition causes widespread pain, chronic fatigue, sleep disorders, stiffness, chemical and or food allergies, skin sensitivities, as well as other symptoms. Fibromyalgia is not some imaginary disease – it’s real. There are 5 to 6 million people known to suffer from this condition.

With Fibromyalgia there are good days and bad days. There are days when you’re in so much pain that you don’t want to move, but you must keep moving. There are days when you feel you can literally move mountains – then you overexert yourself- and for the next day or two you try to regain your strength and composure.

You may wonder why I chose to talk about this condition in my blog. In a way it goes hand in hand with why we developed our products.

Several years ago I worked in a building, in which that building was categorized as a “sick building.” I couldn’t figure out why when I was at home I felt fine, but after arriving at work I’d experience sinus headaches, lightheadedness and I had difficulty concentrating. I gradually started having aches and pains that I couldn’t explain. I felt like I had the flu without the other symptoms associated with the flu. Then came the sudden onset of fragrance sensitivities to products and cleaning solutions and eventually it took a toll on my health. Since my immune system was compromised, I was always fighting off viruses. I eventually contributed all these symptoms to stress. However, after being in this building for approximately 2 ½ years, we were also exposed to methane gas.

Life may throw you a lemon (sickness and disease) but it’s up to you to make lemonade. The world isn’t going to change because of your afflictions, especially if your afflictions are not visible to the naked eye. It’s up to you to make a difference. For me, I had a problem and with the help of my family we created a solution to my sensitivities to hair care products – Pure’ity Hypo-allergenic Hair Care Products.

There are many resources available for Fibromyalgia patients. Go to www.fmaware.org – this is the National Fibromyalgia Association website.

If you’re experiencing symptoms similar to the ones I mentioned, please consult with your health care provider.

The Hotty Hoody Cool Sleeve

Ladies, have you ever gone on a trip and had to wrap your curling or flat iron in a towel to prevent them from burning your clothing or other items in your suitcase?

Well, let me tell you about the Hotty Hoody Cool Sleeve. All you have to do is slip the sleeve over the appliance and you’re good to go! No waiting for the curling or flat iron to cool. The Hotty Hoody sustains temperatures up to 500 degrees. The Hotty Hoody is available in retail stores and is sold on-line. Go to www.hottyhoody.com for details.

Monday, October 12, 2009

Ethnic Hair Care Tips

Every ethnic group struggles with hair problems whether you’re African American, Caucasian, Hispanic, Asian, or Indian. The complaints are usually the same; hair loss, dry hair, split ends and scalp irritations.

The hair texture for each of these groups is different. For instance, African American hair is super-curly but delicate and should be treated as such. Caucasian hair has many textures, straight, fine, wavy, curly, and coarse. Asian hair is usually straight, heavy and thick. Hispanic hair is similar to Caucasian hair – it too has many textures. Indian hair is usually straight, naturally thick and lustrous.

Different hair textures require different hair care tips and strategies to ensure healthy-looking hair. With that said, we managed to gather websites that contain general hair care tips for ethnic hair.

African American Hair tips: www.locksandlinks.com

For your hair care questions email us at: pureity@heavenlyessence.net.