Sacramento, CA – Heavenly Essence, Inc. Creators of Pure’ity Hypo-allergenic Hair Care Products will be participating in a Product Knowledge Day on Saturday, March 13, from 3:00 to 5:00 p.m. at 4HM Beauty Supply located in the Hilltop Mall, in Richmond, CA.
The purpose of this event is to educate the consumer on how to choose products that will work best for their hair. We’ll be on hand to answer questions and to hand out free samples.
The Pure’ity Brand was created by the company’s founders, credentialed cosmetologist Darlene Alexander, and her husband Michael Alexander. The vision of healthier hair care products was prompted by Darlene’s severe allergies. For years, she suffered from Fibromyalgia and Chronic Fatigue Syndrome caused by exposure to synthetic chemicals and other allergens. After years of experiencing allergic reactions to a wide range of hair care products, Ms. Alexander was inspired to develop an entirely new, hypo-allergenic line of products.
For additional information, contact Sheldon Alexander at 916-501-3766. Email: Sheldon.Alexander@heavenlyessence.net. Fax: 916-714-0616. Visit our website: www.heavenlyessence.net and follow us on Twitter, Facebook and MySpace.



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